Standing out at competitive trade shows and exhibitions is key to grabbing the attention of potential customers and partners. Custom exhibition tents with your logo on them can be a powerful tool to increase brand awareness and marketing. Not only do these tents provide functional space, but they can also serve as walking billboards to promote your brand to thousands of attendees. The benefits of custom exhibition tents, how to design them effectively, and what to consider when choosing the right one for your event.
Why choose a custom exhibition marquee?
- Brand awareness
Logo Imprint: Having your company’s logo prominently displayed on the marquee instantly increases brand awareness. Attendees will associate the tent with your brand, resulting in increased memorability and visibility.
BRAND CONSISTENCY: Custom tents allow your booth design to match your overall branding, ensuring a consistent and professional look. - Customisation options
Design Flexibility: You can customise the colour scheme, shape and size of your tent to suit your specific needs and preferences. Whether you want a sleek, modern look or a more traditional design, custom tents offer endless possibilities.
Additional features: add elements such as lighting, signage, and even branded flooring to create an immersive experience that reflects your brand image. - Functional Space
Versatile layouts: customised tents are designed to accommodate a variety of layouts, from simple rectangles to more complex configurations. This flexibility allows you to optimise the use of space for product displays, seating areas and interactive stations.
All-weather protection: high-quality materials ensure that your tent can withstand all weather conditions, providing a comfortable, protected environment for your team and visitors.
How to design an effective bespoke exhibition tent
- Start with brand image
Colour scheme: choose colours that are consistent with your brand’s palette. Colour consistency helps to reinforce brand identity.
Typography: use fonts that reflect your brand’s personality. Make sure any text on the tent is legible from a distance.
Logo placement: Place the logo in a prominent location, such as the front or top of the tent. Consider adding smaller logos in other areas to increase visibility. - Focus on functionality
Space utilisation: Plan the tent layout to maximise functionality. Include designated product display areas, seating areas, and areas for interaction with attendees.
Lighting and Signage: Use lighting to highlight key areas of the booth and make them stand out. Signage directs visitors to different areas of the tent and provides important information. - Consider the event environment
Indoor vs. outdoor: If your tent will be used outdoors, make sure it is weatherproof and has features such as ventilation and UV protection. For indoor events, focus on aesthetics and creating a cosy atmosphere.
Size and shape: Choose a tent size that fits the space available at the event venue. Consider the number of participants and the type of event to determine the optimal size.
Whether you’re hosting a small stand or a large exhibition, a bespoke exhibition marquee can help you stand out in a crowded marketplace. Invest in a tent that not only looks great, but is also functional and durable, so you can be successful at every event.
